Collect insights and strategic data within the Chinese Marketplace for New Product launches within China.
China is a business gold mine, this is one of the reasons why the largest American companies have set up shop there to sell their products. With 1.4 billion possible Chinese consumers who like American designed products and associate American products with quality, it is easy to understand why these companies do business there. China is expected to overtake the U.S. to become the world's largest consumer of goods despite a slowdown in the economy and retail sales, according to research reports.
HEDC consults on a broad range of China market research services that cater to every business and data collection needed to succeed in China. Our China market research services include research methods: from answering niche consumer issues on a China market entry-level. Our team provides tailored services to our customers.
Our scope of expertise covers consumption patterns, brand equity, consumer insight, usability testing, competition analysis, feasibility assessment, performance evaluation and so on.
These include providing you with access to distribution networks and a clear vision of how to sell in China. We also strive to deliver a comprehensive overview of your competition and to identify what can be your competitive edge in China. Finally, our consumer panel research allows our team to provide valuable insights regarding your Chinese consumer target. We identify your key consumer segment targets, to further adapt your strategy to each market segment. Our team ensures that the research outputs are actionable and decision-oriented to help meet our clients’ business objectives in China. Findings are critically analyzed with our team. Above all, we pay specific attention to elaborate on the research using our methodological processes. It allows our team to offer a service that is specific to your needs and never generic to the industry.
Our China market research methodologies are often followed-up by practical and strategic consulting solutions. For instance, for a market entry project, market research services will be the foundation of your future business in China. In the case of competition analysis, our team will evaluate who your completion is, how large they are, their distribution network, how strong their foothold is, and how they got there.
Our comprehensive services for market research in Shanghai, including primary and secondary data analysis and a broad range of custom collection methods, including:
Finally, HEDC leverages any data collection methods that will prove to be efficient regarding your particular needs in China. Our team developed tech solutions to extend its reach in terms of insights.
The recommendations from our market research in China will be accompanied by a certain number of documents, in particular: